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Plenty of Fish Statistics [Users, Revenue, Valuation]
September 4, 2024
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Plenty of Fish (POF) is one of the most popular dating platforms globally, attracting millions of users looking for connections. This report delves into the platform’s user demographics, engagement statistics, and financial performance, offering a comprehensive overview of its current standing in the online dating world.
Valuable insights are provided in this analysis for data enthusiasts, marketers, or those curious about online dating trends, shedding light on what distinguishes POF as a significant player in the digital romance arena.
Find the following details here:
Key Takeaways
- Plenty of Fish has 169 million registered users, of which 3.2 million are active daily.
- Plenty of Fish revenue just shy of $100 million annually ($95 million in 2023).
- 77 employees work at POF.com, at the headquarters in Vancouver, Canada.
- Plenty of Fish was founded by Markus Frind in 2003, and acquired by Match Group in 2015 for $575 million.
- Plenty of Fish has a 15.2% market share of the total dating market.
- Plenty of Fish is worth an estimated $450-750 million.
POF Users
- Plenty of Fish has 169 million registered users.
- Plenty of Fish has 3.2 million daily active users.
- Plenty of Fish once had almost 4 million daily active users (back in 2017).
Revenue and Valuation
- The revenue from POF.com was $95 million last year.
- POF revenue has declined 4 years in a row (since its peak of $120.7 million in 2018).
- Plenty of Fish reached almost $100 million in revenue, as it was acquired in 2015 for $545 million by Match Group.
- Plenty of Fish went from 12 to 66 employees in just 2 years (+350% increase from 2010 to 2012).
- Markus Frind, the founder of POF.com, worked solely on the dating service from 2003 to 2007, until the company made over $10 million annually (after which he hired his first employee).
Market Share
- Plenty of Fish has a 15.2% market share of the total dating market.
- Plenty of Fish is the third largest dating app, with Tinder and Bumble being bigger.
Data is from 2023 and 2024 and forecast data is for 2025 and 2026. We also expand the forecast data to 2027 and 2028.
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REFERENCES:
This information was taken from various sources around the world, including these countries:
Australia, Canada, USA, UK, UAE, India, Pakistan, Philippines, Indonesia, Nigeria, Tanzania, Kenya, US, United Kingdom, United States of America, Malaysia, U.S., South Africa, New Zealand, Turkey, United Arab Emirates.
Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antarctica, Antigua and Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan.
Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium, Belize, Benin, Bermuda, Bhutan, Bolivia, Bosnia and Herzegovina, Botswana, Bouvet Island, Brazil, British Indian Ocean Territory, Brunei Darussalam, Bulgaria, Burkina Faso, Burundi.
Cambodia, Cameroon, Canada, Cape Verde, Cayman Islands, Central African Republic, Chad, Chile, China, Christmas Island, Cocos (Keeling Islands), Colombia, Comoros, Congo, Cook Islands, Costa Rica, Cote D’Ivoire (Ivory Coast), Croatia (Hrvatska), Cuba, Cyprus, Czech Republic.
Denmark, Djibouti, Dominica, Dominican Republic, East Timor, Ecuador, Egypt, El Salvador, Equatorial Guinea, Eritrea, Estonia, Ethiopia, Falkland Islands (Malvinas), Faroe Islands, Fiji, Finland, France, Metropolitan, French Guiana, French Polynesia, French Southern Territories.
Gabon, Gambia, Georgia, Germany, Ghana, Gibraltar, Greece, Greenland, Grenada, Guadeloupe, Guam, Guatemala, Guinea, Guinea-Bissau, Guyana, Haiti, Heard and McDonald Islands, Honduras, Hong Kong, Hungary, Iceland, India, Indonesia, Iran, Iraq, Ireland, Israel, Italy.
Jamaica, Japan, Jordan, Kazakhstan, Kenya, Kiribati, North Korea, South Korea, Kuwait, Kyrgyzstan, Laos, Latvia, Lebanon, Lesotho, Liberia, Libya, Liechtenstein, Lithuania, Luxembourg.
Macau, Macedonia, Madagascar, Malawi, Malaysia, Maldives, Mali, Malta, Marshall Islands, Martinique, Mauritania, Mauritius, Mayotte, Mexico, Micronesia, Moldova, Monaco, Mongolia, Montserrat, Morocco, Mozambique, Myanmar.
Namibia, Nauru, Nepal, Netherlands, Netherlands Antilles, New Caledonia, New Zealand (NZ), Nicaragua, Niger, Nigeria, Niue, Norfolk Island, Northern Mariana Islands, Norway.
Oman, Pakistan, Palau, Panama, Papua New Guinea, Paraguay, Peru, Philippines, Pitcairn, Poland, Portugal, Puerto Rico, Qatar, Reunion, Romania, Russia, Rwanda, Saint Kitts and Nevis, Saint Lucia, Saint Vincent and The Grenadines, Samoa, San Marino, Sao Tome and Principe.
Saudi Arabia, Senegal, Serbia, Seychelles, Sierra Leone, Singapore, Slovakia, Slovenia, Solomon Islands, Somalia, South Africa, South Georgia and South Sandwich Islands, Spain, Sri Lanka, St. Helena, St. Pierre and Miquelon, Sudan, Suriname, Svalbard and Jan Mayen Islands, Swaziland, Sweden, Switzerland, Syria.
Taiwan, Tajikistan, Tanzania, Thailand, Togo, Tokelau, Tonga, Trinidad and Tobago, Tunisia, Turkey, Turkmenistan, Turks and Caicos Islands, Tuvalu, Uganda, Ukraine, United Arab Emirates (UAE), UK (United Kingdom), USA (United States of America, U.S.), US Minor Outlying Islands.
Uruguay, Uzbekistan, Vanuatu, Vatican City State (Holy See), Venezuela, Vietnam, Virgin Islands (British), Virgin Islands (US), Wallis and Futuna Islands, Western Sahara, Yemen, Yugoslavia, Zaire, Zambia, Zimbabwe.
Plenty of Fish Statistics [Users, Revenue, Valuation]
